Certification in Digital Marketing (CDM)

Topics- Theory- 1 hour/day

• Traditional Marketing vs Digital Marketing.
• Understanding Online Business Goals
• Online Digital Visibility Strategy
• Local Visibility- Understanding Google My Business
• Graphic Design for Business

Topics- Practical-1 hour/day

• Canva: Hands-on experience with Canva, a graphic design tool.
• Google Local Listing: Optimizing and managing business listings on Google Maps and local search
• Xmind

Topics- Theory- 1 hour/day

• Understand the elements of Website. Introduction to Domain, Web Domain Name & Hosting
• Building Business Website- Understanding C-Panel
• Understanding the process of Installing WordPress
• Blog creation, Web Development using WordPress.
• Customizing Theme, Building Homepage & Blog.

Topics- Practical-1 hour/day

• How to Register a Domain Name, Web Domain & Hosting
• Building Business Website Understanding C-Panel
• Installing WordPress
• Blog Creating and managing a blog using WordPress
• Blog Creating and managing a blog using WordPress
• Customizing Theme, Building Homepage & Blog.

Topics- Theory- 1 hour/day

• SEO Business Concepts, How search Engine Works, Organic Vs Inorganic Search

• Keyword Research- Tools To help You Analyse Keywords, Keyword Selection, HTML Tag Optimization

• Understanding content Optimization- Optimizing textual Page Elements

• Image Optimization with ”Alt“ Tags

Topics- Practical-1 hour/day

• Meta tags-title, description, H1 to H6 tags

• Tools To help You Analyse  Keywords Keyword Planner, Google trends, Google Suggest etc.

• Internal Links

Topics- Theory- 1 hour/day

• Generation an XML Sitemap and submission, Creation of Robot.txt file and submission

• Introduction to Google Search Console

• Making sure that Google can crawl, index, Retrieve and Rank your website

• Fixing of broken links- Permanent redirection and Temporary Redirection of 404 Page URLs

Topics- Practical-1 hour/day

• Creation of Sitemaps, Robot.txt file

• Setting up of Google Search Console

• Fixing of broken links- Permanent redirection and Temporary Redirection of 404 Page URLs

Topics- Theory- 1 hour/day

• Competitor Analysis

• Link Building

• Article Submission, blog creation

• Major Seo Algorithms

Topics- Practical-1 hour/day

• Competitor Analysis

• One way linking, 2 way linking, Backlink Checking of Competitors.

• Backlinks through articles, blogs etc

Topics- Theory- 1 hour/day

• Facebook Marketing: Leveraging Facebook’s advertising and marketing features to target specific audiences

• Lead Generation, Engagement, Steps to improve social Media Signals

• FB Ad Campaign Creation, FB Business Page Creation

• Social Media Signals like share, Comments, Ratings, Reviews, Mentions etc

Topics- Practical-1 hour/day

• Creating Facebook Pages and optimizing for business.

• Placing of Reviews, Comments etc

• FB Ad Practices

• FB Business Page Creation

Topics- Theory- 1 hour/day

• Twitter Marketing: Utilizing Twitter to engage with followers, run campaigns, and increase brand visibility.

• LinkedIn Marketing: Leveraging LinkedIn for B2B marketing, networking, and lead generation

• Instagram Marketing: Creating visually appealing content and running effective marketing campaigns on Instagram.

Topics- Practical-1 hour/day

• Creating Twitter Account and optimizing for business

• Creating LinkedIn Account and optimizing

• Creating Instagram Account and optimizing

Topics- Theory- 1 hour/day

• Understanding the concept and benefits of pay-perclick advertising. Need of Online Advertising. SERP, Types of Online Ads

• Engaging Users with Responsive Search Ads, Enhance Ad Extensions

• Ads Auction – Bidding Strategies- Increase efficiency with Automated Bidding, Quality Score.

• Google Search Ads- Call-to-Action: Designing effective CTAs to encourage user interaction. Call-toAction (CTA):

Topics- Practical-1 hour/day

• Google Ads Account, Ad Manager Creation. Setting Up of Google Search ads, Search Campaign Creation

• Identify Search terms to serve Relevant Ads to send traffic to the right landing Page

• Engaging Users with Responsive Search Ads, Ad Extensions.

• Experimenting with different Call to action- Offer of Free shopping- Call now VS Book now.

Topics- Theory- 1 hour/day

• Precise Targeting based on Demographics, Identify Audience, Behaviour of Interest

• Google Display Ads

• Video Creation Strategy, Importance of Video Marketing, Building Explainer Video

• YouTube Marketing, Customizing YouTube Channel, YouTube Profile and Best Practices.

Topics- Practical-1 hour/day

• Google Search Ads (PPC)- Creating and managing search ads to target relevant keywords and attract potential customers

• Setting Up of Google display ads

• Creating Explainer Video

• YouTube Customization and Upload

Topics- Theory- 1 hour/day

• Google AdSense

• Online Reputation Management

• Quora Marketing: Leveraging Quora to establish authority, answer user questions, and drive traffic.

Topics- Practical-1 hour/day

• Google AdSense

• Online Reputation Management

• Quora Question and Answers

Topics- Theory- 1 hour/day

• Web Analytics: Utilizing tools like Google Analytics to track website traffic and user behaviour.

• Overview of Key GA Reports from Existing Data

• Conversion Tracking: Implementing conversion tracking to measure the effectiveness of marketing efforts

Topics- Practical-1 hour/day

• Setting up Google Analytics and traffic Reporting

• Generate Analytics Audit Report

Topics- Theory- 1 hour/day

• Email Marketing

• Mobile Marketing-SMS Marketing

• WhatsApp Marketing

• Affiliate Marketing

Topics- Practical-1 hour/day

• Email Marketing Tools

• SMS Marketing Tools

• WhatsApp Marketing

• Affiliate Marketing